Baobab Group is pleased to announce the arrival of Salim Azedine as Group Chief Information Officer. Salim will start his new role based in the Dakar offices in January 2019.


Salim joins Baobab as CIO to bring new energy to the Innovation & Technology Department in order to develop a roadmap to effectively support the company in its digital transformation.
“Baobab Group is an exciting company that brings together technology and financial services in challenging markets,” said Salim Azedine. “I look forward to working with the teams in Dakar and across the subsidiaries to achieve Baobab’s digital transformation.”


Salim brings more than 20 years of experience in the IT field, 15 of which in management positions. He is an engineer in computer science with experience in major companies ranging from BNP Paribas, to Orascom Telecom, to Etisalat, and Atlantique Telecom. “Salim brings a rich experience in IT to the Baobab Group and I look forward to rolling out many new innovative services and products to our clients in Africa and China with his help,” said Arnaud Ventura, Baobab Group Founder and CEO.

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