Tahiana, owner of a grocery store
June 13, 2018

Tahiana, owner of a grocery store

June 13, 2018
Tahiana has been running a grocery store for 14 years in Anosisivaka. She is in her fifth loan cycle of 1 300 EUR. Eight years ago, a friend of Tahiana recommended Baobab to her. At the beginning she only had a small pantry, she turned it into a grocery store thanks to her first loan...
Raymond, Owner of a textile shop
June 13, 2018

Raymond, Owner of a textile shop

June 13, 2018
Raymond started his business 2 years ago. He now employs 12 people in his workshop. He has become a loyal customer of Baobab Bank Madagascar because the loan conditions are adapted to his needs. Raymond received a first loan of 1 300 EUR in 2016 that he reimbursed early in August 2017. He just received...
Microcred is Supercharging its Loan Officers (and Productivity) with the Baobab Portfolio app
June 13, 2018

Microcred is Supercharging its Loan Officers (and Productivity) with the Baobab Portfolio app

June 13, 2018
Digital innovation often concentrates on the client experience. At Microcred it is also in-house and we develop tools to strengthen our internal capacities and performance. In June 2015, Microcred Group deployed a mobile application, called Baobab Portfolio, for portfolio managers (PMs) in its subsidiaries in Africa. After over 1 year, the app is being used...
Microcred rebrands as Baobab
June 13, 2018

Microcred rebrands as Baobab

June 13, 2018
X Microcred, the leading digital financial inclusion group operating across Africa and in China, today unveiled its new group-wide brand, Baobab.   Twelve years after its foundation, the company has refreshed its brand and visual identity to reflect the expansion of the product range beyond the provision of credit to micro-entrepreneurs. The company, which now...
Meeting a Diversity of Client Needs: Nano Loans with Potential for Giga Impact
June 13, 2018

Meeting a Diversity of Client Needs: Nano Loans with Potential for Giga Impact

June 13, 2018
<h4 id="fa70" class="graf graf--h4 graf-after--h3 graf--subtitle">Imagine your family earns 200,000 FCFA (equivalent to 300 Euros) per month and you live in a small town in Senegal. What would you do with a loan of 40,000 FCFA (60 Euros) for 1 month?</h4> <p id="2d0a" class="graf graf--p graf-after--figure">Beginning in 2015, Microcred has been piloting various iterations of its...
The Future of Financial Services for the Unbanked, African Mass Market
June 13, 2018

The Future of Financial Services for the Unbanked, African Mass Market

June 13, 2018
What is the next step to bring financial services and products to the unbanked, mass market in Africa and around the world? Today in Antananarivo, Madagascar, Microcred and the MasterCard Foundation announced a partnership that provides a response to this challenge — the Mass Market Financial Inclusion Program. Our goal is to reach over 1 million previously unbanked...
Dedicated Agents Are Extending Baobab’s Services to Remote Areas of Africa
June 13, 2018

Dedicated Agents Are Extending Baobab’s Services to Remote Areas of Africa

June 13, 2018
Setting the foundation for the future After 3 years, we have established strong and reliable agent networks in Senegal and Madagascar, launched an agent network in Ivory Coast, and now it’s time to build on the next levels. Since November 2016 we have piloted a “dedicated agent” model with the objective to improve the quality...

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