October 22, 2018

The Baobab Story

October 22, 2018
Through a series of simple questions, discover the Baobab story from the perspective of our Board members, staff and CEOs.   In this episode: What is unique about Baobab? Matteo Stefanel, Managing Partner/Co-founder APIS Partners, member of Baobab Group Supervisory Board Why is the digital transformation important to Baobab? Emmanuel Decamps, Chief Customer Officer, Baobab Group  How does Baobab change clients’ lives? Jean Analdo Armand, CEO, Baobab Madagascar Who are Baobab’s clients? Mamadou Cissé, CEO, Baobab Senegal
October 22, 2018

Creating Financial Inclusion Pathways – From Solar Energy to Nano Loans

October 22, 2018
Since 2016, Baobab+, a subsidiary of the Baobab Group, has been offering Pay-As-You-Go (PAYG) solar kits in rural Senegal. PAYG technology allows remote control of the product. The customer makes payments based on their income to activate the product and eventually becomes the owner. Clients who were previously too risky to lend to, will be able to gradually become eligible for financial products and services, thanks to PAYG as their first financial experience. A pilot project supported financially by CGAP is currently underway in Casamance, Senegal. The objective is to offer eligible Baobab+ customers a digital nano loan, accessible instantly and without any guarantee at Baobab points of sale. The credit approval decision is made by a scoring algorithm that analyzes the payments data for the solar kits. The amount of the loans varies between 7,000 and 250,000 FCFA (10 and 380 EUR). The principle is simple: the faster the customer repays his loan, the higher the amount of the next loan will be.   At this point, the initial results look promising and have a real impact on the lives of our customers. For example, Rosine, one of our first clients in Ziguinchor is already on her 4th nano loan! Having repaid her loans in advance, her nano loan has increased from 54,000 to 81,000 FCFA (82 to 124 EUR). Rosine raises chickens to sell their eggs, and also produces honey. Her loans allowed her to invest in new chickens, as well as to improve her chicken coop, especially...
October 15, 2018

Microcred China Puts WeChat to Work

October 15, 2018
Launched as a messaging app in 2011 by Tencent, WeChat has evolved into an omnipresent lifestyle platform that offers the features of WhatsApp, Facebook, Amazon, Uber, Apple Pay... to name only a few.   Monthly active users of WeChat (internationally) and Weixin (in China) reached 1057.7 million at the end of June 2018. At the end of 2017, WeChat had more than 14 million official accounts, used by companies, retailers and brands to interact with users.   WeChat’s enormous user base, represents an important opportunity as a communication and distribution channel for third parties like Microcred China, the Chinese subsidiary of the Baobab Group. Over the past months, we have been piloting the use of WeChat to find new ways to meet clients where they are (digitally) so that we can better communicate with them and provide solutions through channels they like to use.   A customer care tool All Microcred China clients use WeChat daily on their mobile phones for their business or to communicate with their friends. At first, Microcred was simply using WeChat to communicate about its loan products and financial tips, and replying to enquiries via chat. Today, Microcred is able to collect clients’ suggestions through a simple online form, broadcast important messages to all subscribers at once and send automatic reminders to clients about their contracts and monthly repayments.   Microcred, has also been able to use WeChat to personalize communication with clients. Each commercial officer has a unique QR code printed on their staff...
September 11, 2018

Announcing a New Partnership: Baobab+ and PayJoy

September 11, 2018
The Digital Revolution Available to All Thanks to an Innovative Financing Solution to Acquire Tablets or Smartphones!             Baobab + announces its partnership with PayJoy to democratize access to digital, and content with high social impact, in Senegal, Ivory Coast and Madagascar. - Baobab+ is an entity of the Baobab Group acting in the fields of access to energy and digital. Baobab+ markets innovative products with financing solutions in Senegal and Madagascar. - PayJoy is a digital company founded in 2015 that uses innovative technology to block terminals remotely, enabling the sale of Pay-as-you-Go (PAYG) smartphones and tablets. PayJoy supports world-renowned companies such as Samsung, Vodacom or Telcel.   Digital will be essential to face the new challenges ahead. Baobab+ is taking part in this digital revolution by equipping thousands of homes with digital products with content that has a strong social impact. Baobab+ has already equipped more than 10,000 households through the branches of the Baobab network, these new offers are now accessible to all thanks to this new PAYG offer. Thanks to this new partnership, everyone can now buy a quality smartphone and pay for it over several months! Baobab+ seeks to offer solutions adapted to the needs of local populations. Two offers are currently available: - An EDUCA tablet, with a selection of educational applications to promote children to learn. - A BUSINESS tablet to help entrepreneurs optimize the performance of their business, thanks to an ultra-design and simplified digital cash register solution...
September 11, 2018

2017 Baobab Group Results

September 11, 2018
Annual Report 2018 / Groupe Annual Report 2018 / Burkina Faso Annual Report 2018 / China Annual Report 2018 / Ivory Coast Annual Report 2018 / Madagascar Annual Report 2018 / Mali Annual Report 2018 / Nigeria Annual Report 2018 / Democratic Republic of the Congo Annual Report 2018 / Senegal Annual Report 2018 / Tunisia Annual Report 2018 / Zimbabwe
September 6, 2018

Luc Veyssiere – New Chief Data Officer

September 6, 2018
  Luc is the new Chief Data Officer at Baobab. He will be in charge of data management, the transformation of information into intelligence and support the digital transformation.   Graduated in Economics in 2009 (PhD), he started as a consultant in economic development at ECOPA and then was in charge of the Data Analytics function at EY before joining Baobab.
September 6, 2018

David Lawson – New Group Chief Digital and Transformation Officer

September 6, 2018
  We are very happy to announce the appointment of David Lawson as Group Chief Digital and Transformation Officer as of early July 2018.   David will be in charge of accelerating the Baobab Group transformation and digitisation process and offer especially focusing on client mobile application and piloting / leveraging new partnerships with digital industry such as implementing a large partnership with Orange in Africa.   David is an accomplished professional with over 20 years diverse financial industry experience working across strategy formulation and execution, transaction banking, structured trade and banking operations. He has been successfully driving change management initiatives in banks and commercial businesses, and contributed to the transformation of the Ecobank group from a West African bank to the first truly Pan-African banking group.   He speaks fluent French and English and brings to Baobab Group his commitment, passion and expertise. Nous sommes très heureux d’annoncer la nomination de David Lawson au poste de Chief Digital and Transformation Officer au début du mois de juillet 2018.
September 6, 2018

Cédric LEMAIRE – New Group Chief Marketing and Product Officer

September 6, 2018
  Cedric is the new Group Chief Marketing and Product Officer, in charge of product management, marketing, communication, brand and customer care across the Group, focusing on client acquisition through digital channels.   After a first experience in financial information, Cedric has been working for 20 years at Orange, in marketing, digital and e-commerce positions, in France and internationally. In particular, he was in charge of the launch of Sosh in 2012.
July 23, 2018

Photo contest: “UNLEASH YOUR POTENTIAL”

July 23, 2018
UNLEASH YOUR CREATIVITY THANKS TO OUR PHOTO CONTEST. Let your creativity speak and participate in our contest by submitting your photograph(s) to win one of the many prizes. The Baobab Group announces an international photography contest open to amateurs and professionals.   The contest will take place from Monday 23rd July to Monday 27th of August 2018 around the theme: “Unleash your potential.” Students, artisans, athletes, artists, professionals or amateurs… It’s time to celebrate people who show potential and champions - whatever their discipline is! In a symbolic or explicit way the photograph should illustrate the theme “Unleash your potential” (entrepreneurship, innovation and/or creation, African youth, pushing yourself further). Deploy your efforts to give your photo its full power!   The contest is open to all professional or amateur photographers from the following countries: Burkina Faso, China, France, Ivory Coast, Madagascar, Mali, Nigeria, DRC, Senegal, Tunisia, and Zimbabwe.   It’s easy to participate: Send your photographs to photo@baobab.bz before the 27th of August 2018 respecting the following rules: Indicate the photographer’s full name A 300 dpi photograph in JPEG format A handwritten permission from the photographed person(s) to use their image for dissemination through our communication channels Participants must submit a photograph linked to the theme, representing one person or a group of persons in full-length portrait, with or without decor, and with accessories or not. It is up to the contestants to think about the graphic creation they want to set up Send your photo book/portfolio if possible  ...
July 18, 2018

A Simple Solution with Enormous Impact for Clients

July 18, 2018
Ismaila is a busy entrepreneur in Abidjan. He has many diverse businesses: a men’s barbershop, a shoe boutique and a sheep farm. On a typical day, Ismaila moves around the city buying supplies, following up on opportunities and solving problems. His mind is constantly occupied with a running to do list and trying to plan next steps for his business ventures and not to mention managing family life. Then, he receives an SMS from Baobab telling him he is eligible for an automated loan renewal. Finally some simplicity! He calls his portfolio manager (PM) to find out more. His PM explains: You’re a good a client, and we trust you. One of the key challenges for many entrepreneurs is obtaining cash at the right moment to take advantage of business opportunities. From 2015 to 2016, Baobab began working on various solutions for this. One of these solutions is a fully automated process enabling Baobab’s best customers to renew their loans hassle free. Last year automated loan renewal was launched in 7 countries in Africa and is being piloted in China.   So how does it work? Just before a client arrives at the end of their loan, they receive an SMS letting them know that they are eligible for an automated loan renewal and they should go to their Baobab branch to obtain the loan. Before the SMS is sent, the client’s eligibility is determined by our internal scoring algorithm which takes into account a number of factors based on...

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